Let's face it.


All Wedding Photos

Look The Same.


Cookie cutter poses.

Staged emotions.


“Put your hands here."

“Now look at each other.”


That's not you.

 

"We just wanted the day to feel honest and true to who we are."

Post wedding cheers - sia & duy's wedding, st kilda garden, melbourne (2023)

Beyond clichés

 

Hi. I'm Brandon.

 

 

I started Why-So-Generic because I was tired of seeing couples squeezed into clichés that didn’t look or feel like them.


The name says it all, yeah?

 

 

Here’s what I do instead.


I follow your vibe and let moments unfold naturally.


Not staged. Not prettied up.


Just truth, with all its mess and magic.


When you look at your photos, you don’t just see the day — you actually feel it.

 

If this is your vibe, scroll down!

That moment when Jina spotted Aaron - Quat Quatta, Ripponlea (2024)

You're Here.


I Love That!


Find out if your date's free in just 10 seconds!

Or ask me anything wedding related 😊


Melbourne, Sydney, Brisbane and beyond.

Wherever love takes you!

First name's totally fine!

Double check your email so my reply finds you!

I'm all over australia and beyond!

“I think I’ve already seen it 5 times this evening. You are quite the storyteller! Like seriously, absolutely overwhelmed with how amazing they all are. Thank you so much, Brandon!”


Winnie & Ryan

 

Waverley and Jordan’s wedding at Cumulus Up, Melbourne City. Jordan laughing with his best friends at the table. Such a joyful moment.
invited & scheduled by
Big thanks to Tess (Hello May), Greta (Together Journal), Dorothy (Polka Dot Wedding)

your support makes these stories possible!